Published on 2/23/2025
If you’ve been hearing more about Ajé lately, it’s not your imagination—we’re making headlines across the continent. From Disrupt Africa to TechCabal and Techpoint, top media are taking note of what we’re building: a trusted, user-first digital marketplace for real people.
Here’s what they’re saying:
In December 2024, Disrupt Africa highlighted Ajé’s growth milestone: over 7,500 users onboarded and more than 1,000 secure trades completed in just 12 months. They also spotlighted our built-in marketplace, dispute support, and blockchain-backed escrow system—all designed to help informal traders transact safely, across borders.
In its “10 African Fintechs to Watch in 2025” feature, TechCabal named Ajé as a standout in the escrow category. Why? Because we’re solving one of Africa’s biggest pain points in digital trade—trust. With fraud risks rising on platforms like WhatsApp and Facebook, Ajé brings security, identity protection, and reliable payments into chat-first commerce.
Ajé’s origin story is deeply personal. In Techpoint Africa, founder Ifeoluwa Wole-Osho recounts how a “what I ordered vs what I got” scam sparked the vision for Ajé. Today, the platform is not just fixing that issue—it’s unlocking new trade pathways for everyday Nigerians who sell food, clothing, books, furniture, and more.
✨ “Ajé is the Yoruba word for wealth and prosperity. We picked it because it reflects our mission: helping small traders earn and grow with confidence.”
Why This Matters These features aren’t just PR—they’re proof. Proof that a new kind of digital marketplace is possible. One where sellers don’t get ghosted, buyers don’t get duped, and everyone transacts with confidence.
And we’re just getting started.
Explore Ajé → Start selling securely → Chat with the bot (coming soon)